The District, a Healthytown concept, is an entirely new approach in community living. It is a place where people can get the most out of life, mind, body and soul. Here, residents will have everything they need to live the most healthful of lives—and to feel truly alive. Healthier lives are, indeed, happier lives. And The District is designed from the ground up to provide every essential element for promoting fitness and for living the healthiest of lives.

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Mind & Spirit

The District is just minutes away from outstanding museums, theaters, concert halls, fine dining, nightlife and more.

Daily Exercise

Unintentional exercise is designed into The District to provide residents the healthiest options for getting around.

St. Johns River

The proposed location for The District is on a bend in the picturesque, historic St. Johns River.

Environment

The District is a natural environment nestled into the bustling center of an exciting, vibrant cosmopolitan city.

Designed for Generation H

The District is designed for Generation H, a generation defined not by age but by the common belief that the most fulfilling, most productive of lives are achieved by healthy living. This is a belief that applies to personal habits as well as to the entire environment. It is an environment that includes—but goes far beyond—bike paths, fitness centers and daily activity. It includes an entire community that promotes good health and happiness.

Basecamp

From Yoga To A Health Concierge

At the heart of The District will be the Base Camp, a very special place that provides a wealth of services, from yoga classes and personal health counseling to community gardening and a health concierge. Computer technology will also be harnessed to enhance the fitness experience. In short, Base Camp is an entirely new—and healthier—way to think of the traditional community clubhouse.

An Inspirational Location

The District is conceived for a spectacular setting on the banks of the beautiful St. Johns River in downtown Jacksonville, Florida. With scenic views of both the river and the downtown skyline, this unique setting will be home to a place that empowers residents to achieve, fuller, richer, healthier lives in every way.

The District takes huge step forward, DDRB approves 10-year design guidelines

The Downtown Development Review Board approved design guidelines for Peter Rummell and Michael Munz's 30-acre development on the Southbank that will allow the group a 10-year shelf-life on their plans.

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The District’s master plan design guidelines get green light; next step is negotiating city’s responsibilities for Southbank project

The Downtown Development Review Board approved on Wednesday the master plan design guidelines for The District, the mixed-use project proposed on the former JEA Southside Generating Station site Downtown along the Southbank.

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Fit Life: Where we live impacts our health

If you are like most Americans, you have already broken your New Year’s resolution of becoming healthier.

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At long last, Healthy Town project has a name

After a months-long competition, Peter Rummell’s Healthy Town development on the Southbank has a new name.

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Renderings of The District Southbank project

Renderings for the planned Southbank development The District, formerly known as Healthy Town have been released by the development team Elements.

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New name for Healthy Town: The District - Life Well Lived - Jacksonville

For almost two years, developer Peter Rummell has been calling his big idea “Healthy Town.”

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Renderings released for Jacksonville's proposed 'Healthy Town'

The renderings for the project, which is being called "Healthy Town," would have space for living, working and recreational activities.

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Vision of massive project on Jacksonville's Southbank comes into focus

The vision of transforming a weed-filled eyesore into a vibrant mixed-use residential and retail community on the St. Johns River to infuse a healthy dose of adrenaline into downtown Jacksonville got a lot clearer Wednesday.

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DIA to vote on Healthy Town; developers release renderings, plan naming contest

Healthy Town, the current moniker for the large mixed-use project led by Peter Rummell and Mike Balanky, seeks approval today from the Downtown Investment Authority for the development rights on the former JEA Southside Generating Station.

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Healthy Town gets development rights to Southbank site

Seven months after a developer came to terms on the purchase of the former Southside Generating Station site Downtown along the Southbank, the Downtown Investment Authority board Wednesday approved a resolution allocating development rights.

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Rummell, Balanky Pitch 'Healthy Town' for JEA Site

Developer Peter Rummell is making a formal pitch to develop his "Healthy Town" concept at the 28.6-acre JEA Southbank site.

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Peter Rummell Eyeing JEA site for Rollout of Healthy Town

Peter Rummell is getting back into the real estate development game, eyeing the JEA's Southside Generating Station site for a health-focused residential development.

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Rummell group wins JEA staff recommendation to develop former Southside Generation Site

A local development group that includes Jacksonville magnate Peter Rummell edged out an Atlanta realestate firm Tuesday in winning a JEA staff recommendation to develop the 28-acre site of the utility's former Southside Generating Station, waterfront land that is considered a prime downtown development opportunity.

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Rummell's Healthy Town Project Gets Preliminary Approval from JEA

Based on its offer of a higher price per acre for JEA's Southbank property, Peter Rummell's Elements project has gotten the preliminary nod from the utility.

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Project for JEA Site Makes 'Giant Statement for Downtown'

The JEA’s 14-year search for a developer for the former Southside Generating Station site along the Southbank Downtown might be over.

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Vision of massive project on Jacksonville's Southbank comes into focus

The vision of transforming a weed-filled eyesore into a vibrant mixed-use residential and retail community on the St. Johns River to infuse a healthy dose of adrenaline into downtown Jacksonville got a lot clearer Wednesday.

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